☑ Conducted thorough heuristics evaluations and competitive product research to extract valuable insights and references, informing design decisions.

☑ Translated client requirements, and suggestions into comprehensive design strategies for eCommerce online retail stores.

☑ Leveraged design systems prioritizing user-centered design principles to enhance website usability and elevate engagement metrics.
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☑ Boosted multiple online retail store performances and in total sales by 100% using tools such as Shopify, Figma, Photoshop and Illustrator.

☑ Working closely with the lead Product Designer, Lead Brand Designer, and UX Designers, our team collaborated on implementing an onboarding tour for new users across both mobile and web platforms for ONLOCK. This platform serves to aid artists in publishing original artwork and customizing and generating license agreements for the distribution and accreditation of their work.

☑ Led the initiatives in user research, ideation, wireframing, and prototyping to ensure the designs remained aligned with the company's project scope. These design decisions were critical in ensuring that the designs not only achieved project objectives but also effectively addressed the needs of the users.

☑ Led the implementation of pop-up and tooltip guides to enhance the user experience, specifically by creating a prototype of a guided tour to assist users in utilizing the app's key features. These interactive elements were strategically designed to provide personalized guidance, streamlining the onboarding process and ensuring a seamless introduction to ONLOCK's features and functionalities.

☑ Collaborated with multiple companies to enhance brand visibility and boost business through visually compelling content creation. This involved creating engaging visual content for a variety of mediums, including video, graphics, and marketing materials, to effectively promote brands and products.
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☑ Produced PGA/LPGA TOUR content across multiple platforms, generating 850k+ views, player interviews, player documentaries, photography for both golf magazine and digital media, increasing golf tournament coverages.
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☑ Developed branding strategy for Easy Tomorrow and product launch for 30+ U.S Markets, initiating marketing plans online and offline and collaborating with liquor brands to enhance branding and boost sales.

☑ Collaborated closely with marketing team, designing engaging digital ad displays to promote in-store events across US, effectively capturing the brand's essence and driving customer engagement.
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☑ Managed and edited the post-production process of a multi-language documentary, working closely with producers to edit and adapt content for different formats such as television broadcast and online shorts.

☑ Led the edit for 91x music festival video content, achieving 10k+ viewers and amplifying the festival's online impact using tools such as Premiere Pro and After Effects.
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☑ Edited showreels that boosted client engagement, contributing to increased business the following year.

☑ Served as a versatile Production Assistant for the nationally televised SDSU campaign and contributed as a assistant editor to the award-winning editing of Rode Reel 2018.